Product + Brand Identity
As a new company Heels&Zimerman lowered start up costs by partnering with third-party vendors.
But they had one big problem: they didn’t have a brand identity.
Keeping their target audience in mind we designed an identity and products to suit their core demographic and then created a website that integrated their partners.
“They really helped us zero in on a strategy that worked.”
Ned Binder, Super Genius President